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Shop with your head, not your heart

The plan was to devote the first half of the story to what I called the “sell side”: the retailers, marketers and consumer researchers who have their sights trained on us. The second half would be about us, the “buy side.” I would explore all that attracts us — bees to nectar– to specific stores and products, why some of us are cheapskates and others have holes in our pockets.

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